Several trends are shaping the future of green jobs and the growth of the green economy. Entrepreneurs from more established sectors like telecom and IT are moving into the green sector. Traditional companies are adding new divisions to take advantage of growing consumer demand for green products and services. And greentech startups are buying up assets from bankrupt old-economy industries and repurposing them, while energy incumbents are buying up greentech assets.
Greentech has seen a significant influx from telecom and IT. Big-name entrepreneurs such as Sun Microsystems co-founder Vinod Khosla, Ethernet inventor and 3Com co-founder Bob Metcalfe and Brightmail founder Sunil Paul have moved into green sectors like solar, wind, biofuel, water purification, electric vehicles and smart grid technologies. Employees as well as technologies also are cross pollinating from biotech, nanotech, semiconductor and automotive industries. Play the video below for some insight from John Doerr of Kleiner, Perkins, a Venture Capital firm based in Silicon Valley.
